Overused! A 90 percent discount is compelling, but a 5 percent discount is merely interesting. A roundabout way of saying discuss later that belongs in the circular file.Ģ9. Personally, I’d prefer to develop and implement new ideas with the former rather than the latter.Ģ6. A change agent is either a person who works at a toll both or a consultant with a mighty high opinion of himself.
Replace with support, defend or perhaps spearhead.Ģ5. If you’re talking business, you should simply say case.Ģ3.
This is an overused way of saying a person contributes this or that specific thing to a project or work group.Ģ2. Physical locations are best described as such.Ģ1. Better to operate with a straightforward word like complicated.Ģ0.
This isn’t brain surgery has been so overused it carries comical overtones the author may not intend. (At the pretentious extreme, we engage in knowledge transfer.)ġ9. Brain dump is an overly casual way of saying we’ll teach you. Since not everybody knows this, don’t force readers to boil the ocean trying to figure it out.ġ8. Instead, talk about your groundbreaking business model or new approach.ġ7. Overstatements such as this inspire skepticism. With so many companies on the bleeding edge, it’s no wonder the economy is hemorrhaging. A sleazy fast-talker’s way of saying this or that product or service has exceptionally high value.ġ6. How lucky am I to receive your best regards rather than only your regular regards! Don’t be pretentious stick with regards.ġ5. “Of breed” adds nothing to “best.” Just say you’re the best.ġ4. Since bells and whistles suggests unnecessary features, avoid the phrase when talking about your own products.ġ3. These are fancy features added to a product or service to entice prospects. If you simply say you don’t have the time or resources, people will respect your frankness.ġ2. This is a euphemism to make we don’t have time sound like it’s part of the plan.
#Corporate lingo professional#
Sound less like a carnival act and more like a business professional by saying that you are busy or have several projects underway.ġ1. Instead of saying that a given possibility or fact is baked into something, say it is accounted for.ġ0. Otherwise, find a less sensational (i.e., more realistic) adjective, such as outstanding or exceptional. If you’re describing the Grand Canyon or the dimensions of the universe, awesome is fine. Any time you write this phrase, your next step is to delete it.Ĩ. This means you’re in panic mode you need it so fast you don’t even know when you need it!! Spare us the theatrics and just provide a due date.ħ. Don’t have a discussion around an issue have a discussion about an issue.Ħ. (Aside: Would an aha moment in a sushi bar be an ahi moment?)ĥ. Suitable substitutes include revelation and insight. A trendy way of saying you just discovered something important. What’s the difference between an action and an action item? Other than word count – none.Ĥ. For that reason, an item may be more clearly described as practical, useful, realistic or workable.ģ. Whether the action is desirable is another story. An actionable item is one you can take action on. Convey the idea with more style by saying a force to be reckonedĢ. 150 BUSINESS JARGON PHRASES, WITH BETTER OPTIONS Aġ.
#Corporate lingo series#
The information herein was originally published as a series on the Jeff Bullas blog. This guide is meant to serve as a quick fix for business writers looking for powerful alternatives to the tired phrases that drain all the life out of their content. And in the agency world especially, writers are often forced to write about businesses and industries with which they have very limited experience or knowledge. It’s difficult to come up with a suitable alternative to “solutions” when assignments are coming in by the hour. Unfortunately, B2B and B2C writers face these obstacles day in and day out. When business writers resort to business jargon, it’s because they lack the time, creative energy or subject mastery to find a more exact word or phrase.
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